Case Study · Levenes Solicitors · London, UK
How We Generated 248 Phone Calls in 6 Months for a London Law Firm
The Problem: Invisible to Injured Clients
Levenes Solicitors is a highly respected personal injury law firm with over 30 years of experience, specializing in serious injury and accident claims in London. Despite offering legal support in over 18 languages and having an incredible success record, they faced a critical hurdle: when people in London searched for a personal injury lawyer, Levenes wasn't showing up at the top of the map.
The personal injury market in London is one of the most competitive spaces on the internet. If a law firm doesn't appear immediately when someone searches for "car accident lawyers" or "personal injury solicitors," that client goes to a competitor. Levenes was missing out on high-value, ready-to-hire clients in their local area.
(The starting point: Buried under competitors in a highly saturated market)
The Fix: Dominating the Local Map Pack
We ignored complicated marketing jargon. Our only goal was simple: put Levenes' phone number at the very top of Google the second someone got into an accident.
Targeting the Right Searches
Instead of trying to rank for general words like "lawyer," we made sure they appeared when people typed exact emergencies into Google—like "car accident lawyers london." We put them directly in front of people who were actively looking to hire someone that day.
Looking Like the Most Trusted Choice
Just showing up isn't enough; you have to look like the best option. We updated their Google profile to clearly show their 30+ years of experience, their specific injury services, and the fact that they speak 18 languages. This made them the obvious, safe choice for anyone in London.
Making it Easy to Call
We knew that someone who just got into an accident is likely standing on the side of the road using a cell phone. We set up their Google profile so a stressed, injured person could click one single button on their screen and instantly call the firm.
The Payoff: A Massive Surge in Qualified Leads
By focusing on local visibility and intent-driven searches, the results over a 6-month period (July 2025 – December 2025) were staggering.
1. Conquering the London Map
2. The Call Volume Surge
248 Direct Phone Calls: In just six months, we drove 248 phone calls directly from their Google profile. These weren't just website clicks; these were people calling the firm ready to discuss their case.
A Continuous Upward Trend: Call volume didn't just spike once; it grew consistently month over month, from under 20 calls in July to nearly 80 calls in December.
3. High Visibility on Mobile
957 Profile Views: Nearly 1,000 people viewed their business profile, with 81% of those views coming from mobile devices (Google Search Mobile and Google Maps Mobile).
Winning the Toughest Keywords: Levenes began showing up prominently for highly competitive, high-value search terms, including "car accident lawyers london," "personal injury solicitors london," and "workplace injury lawyers london."
Are You Missing Out on High-Value Clients?
If your law firm isn't showing up when people need you the most, you are handing cases to your competitors.