Case Study · Wedgeworth Plumbing · Houston, TX
165 Emergency Calls for a Houston Plumber
The Problem: Missing the "Panic Search"
Wedgeworth Plumbing is a highly trusted company in Houston. But when a pipe bursts, homeowners don't spend hours researching on page 2 of Google. They pull out their phone, search for an emergency plumber, and call the very first company they see.
Wedgeworth was providing incredible service, but they were missing out on a massive chunk of these immediate-need customers because they weren't showing up at the absolute top of the search results for emergencies.
(The starting point: Invisible to emergency searchers across major service areas)
The Fix: Owning the Top Spot
Our goal was simple: make Wedgeworth the first phone number a Houston homeowner saw when disaster struck.
Targeting Real Emergencies
Instead of just hoping to show up for the broad word "plumber," we captured the exact phrases people type when they need help right now—like "24 hour plumber houston" and "emergency drain cleaning."
Looking Like the Safest Bet
We updated their Google profile to instantly communicate that they are a fast-acting, professional local business, making their exact services obvious the second a customer found them.
One-Tap Calling
Because emergencies happen on mobile phones, we optimized their presence so a stressed homeowner could tap one single button on their screen to instantly call the dispatch team.
The Payoff: A Flood of New Leads
By focusing entirely on what the customer needed in a moment of panic, their lead flow transformed over just six months.
1. Total Map Domination
2. The Hockey-Stick Growth Curve
165 Direct Phone Calls: We didn't just drive "website traffic"—we drove 165 actual phone calls directly from their Google profile.
Hockey-Stick Growth: By the time we hit the busy summer months, they were receiving nearly 80 direct calls a month from Google alone.
3. Winning the Mobile Market
Winning the Mobile Market: We captured 856 profile views, with 66% of those customers searching on a mobile device—exactly where you want to be for emergency services.
Ranking for Money Keywords: Wedgeworth began showing up hundreds of times for the most valuable searches in their city, including plumbers in Houston, 24 hour plumber houston, emergency drain cleaning houston, and water heater replacement.
Ready to Dominate Your Local Market?
If you aren't showing up at the top of the map when customers need you most, those jobs are going to your competitors.