Case Study · Squeaky Squeegers · Kelowna, BC
Zero to 92 Profile Interactions: Launching a New Cleaning Business in Kelowna
The Problem: The "Brand New Business" Curse
Squeaky Squeegers is a fantastic window cleaning service based in Kelowna, BC. But when they launched their brand-new website, they faced the hardest challenge in local marketing: Google didn't know they existed yet.
When a homeowner in Kelowna searched for "window cleaning service," established companies that had been around for years dominated the top spots. Because Squeaky Squeegers was a brand-new entity, they were invisible on the map and buried in the search results. Without a local presence, a new service business simply cannot get the phone to ring.
(The starting point: Completely buried and invisible to local searchers)
The Fix: Forcing Google to Pay Attention
We didn't just wait around hoping Google would eventually find their new website. We took aggressive action to establish Squeaky Squeegers as the most relevant, localized option in Kelowna.
Building a Local Anchor
Since the website was brand new and needed time to gain trust, we focused heavily on building a flawless, hyper-optimized Google Business Profile. We made sure Google knew exactly what they did, where they were located, and the specific neighborhoods they served.
Targeting "Ready to Book" Searches
We didn't waste time on broad, generic terms. We optimized their profile and their new site specifically for high-intent local searches like "window cleaning service in kelowna." We wanted to show up only when someone was actively looking to hire a cleaner.
The Review & Relevance Strategy
We helped them establish immediate credibility. By quickly gathering 5-star reviews and maintaining an active, optimized profile, we forced Google's algorithm to recognize them as a legitimate, highly-rated local business, bypassing the usual "waiting period" for new sites.
The Payoff: Dominating the Local Map
Taking a business from absolute zero to generating consistent leads takes work, but the results for Squeaky Squeegers over just a few months (April 2026 – July 2026) were incredible.
1. The Map Flipped to Green
2. From Zero to Consistent Interactions
From 0 to 92 Interactions: This means 92 people found them on Google and actively clicked to learn more, visit the site, or ask for directions. We turned a brand-new, invisible business into a company that locals were actively seeking out.
3. Capturing Mobile Searchers
Dominating Search Views: In their first few months, the profile generated 610 views, with the vast majority of traffic coming directly from mobile searches.
The Phone Started Ringing: What matters most isn't just views; it's customers. By July, the profile was generating direct phone calls and website clicks from customers who found them on the map.
Is Your New Business Invisible?
You don't have to wait years for Google to notice you. If you offer a great service, your customers should be able to find you today.