Case Study · Nettoyage Pro Cleaning · Montreal, QC
How One Montreal Cleaning Company 'Stole' 10,500+ Local Searches from Their Competitors
The Problem: Invisible in a Big City
Nettoyage Pro Cleaning provides exceptional house and commercial cleaning services across Montreal, Quebec. With over 500 positive reviews and a stellar 4.8 rating, they were doing everything right when it came to customer service.
However, having a great reputation doesn't matter if new customers can't find you. In a massive, competitive market like Montreal, if a homeowner searches for "cleaning service" and you don't show up in the top three spots on Google Maps, you are invisible. Nettoyage Pro Cleaning needed to ensure that when Montreal residents needed their homes or offices cleaned, their business was the undisputed first choice on the map.
(The starting point: Buried under competitors despite having 500+ great reviews)
The Fix: Owning the Local Search
We didn't rely on complicated marketing tricks. Our goal was simple: make sure Nettoyage Pro Cleaning appeared at the absolute top of the search results every time someone in Montreal looked for a cleaner.
Targeting the Money Keywords
We completely optimized their Google Business Profile to capture the exact phrases people type when they are ready to hire. Instead of just hoping to be found, we targeted massive local searches like "cleaning service in Montreal" and "home cleaning in Montreal."
Total Local Dominance
We didn't just want them to rank near their office on Rue Stanley; we wanted them to rank across the city. We built their local relevance so powerfully that Google confidently showed their business to searchers across a 143 km² area of Montreal.
Mobile-First Connection
We knew that people looking for a cleaner are often searching quickly on their phones. We made sure their profile was perfectly optimized for mobile, allowing a busy homeowner to find them, see their 4.8-star rating, and tap a single button to call them instantly.
The Payoff: Unmatched Local Visibility
By making it incredibly easy for Google to understand their service area, and effortless for a customer to contact them, we turned their local profile into a lead-generation powerhouse over just a six-month period (July 2025 – Dec 2025).
1. Painting the Map Green
2. Unmatched Local Visibility
10,599 Profile Views: Nettoyage Pro Cleaning was viewed over 10,000 times by potential customers, with nearly half of those searches happening directly on Google Maps Mobile.
Owning the Biggest Searches: They showed up in search results 5,785 times, dominating the most important keywords in their industry, including cleaning service in Montreal (4,468 appearances), cleaner in Montreal, home cleaning in Montreal, and office cleaning service in Montreal.
3. Consistent, Predictable Leads
64 Direct Phone Calls: We didn't just drive "views"—we drove 64 actual phone calls directly from their Google profile during this period, turning digital visibility into real, paying customers.
Are You Invisible in Your City?
Stop letting your competitors steal the customers that are actively looking for your services right now.